{"id":35718,"date":"2017-04-29T13:38:16","date_gmt":"2017-04-29T16:38:16","guid":{"rendered":"http:\/\/blogdoprosperi.com\/?p=35718"},"modified":"2017-04-29T13:38:16","modified_gmt":"2017-04-29T16:38:16","slug":"atletiba-vence-a-globo-e-perde-receitas","status":"publish","type":"post","link":"https:\/\/blogdoprosperi.com\/?p=35718","title":{"rendered":"Atletiba vence a Globo e perde receitas"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8018     lazyloaded\" src=\"https:\/\/i0.wp.com\/cdn01.chuteirafc.cartacapital.com.br\/wp-content\/uploads\/2017\/04\/29123318\/Atletiba-Cancelado-Online.jpeg?resize=620%2C413\" alt=\"\" width=\"620\" height=\"413\" \/><\/p>\n<p>A resist\u00eancia de Atl\u00e9tico-PR e Coritiba contra a TV Globo \u00e9 um sucesso nas redes sociais e, em contrapartida, um fracasso nas receitas dos dois clubes. Essa hist\u00f3ria pode se repetir no domingo (30\/4), no primeiro Atletiba decisivo do Campeonato Paranaense. O cl\u00e1ssico \u00e0s 16h n\u00e3o ter\u00e1 transmiss\u00e3o pela televis\u00e3o (Globo) e poder\u00e1 ser acompanhado no YouTube e Facebook, uma forma que os clubes encontraram para que os torcedores possam ter acesso ao jogo.<!--more--><\/p>\n<p>Toda essa hist\u00f3ria de rebeli\u00e3o come\u00e7ou quando\u00a0<a href=\"http:\/\/chuteirafc.cartacapital.com.br\/analise-clubes-paranaenses-desafiam-poder-do-futebol-com-classico-no-youtube-e-co-gestao-de-arena\/\">Atl\u00e9tico e Coritiba n\u00e3o concordaram com a proposta da Globo de pagar R$ 1,5 milh\u00e3o<\/a>\u00a0para cada um pelos direitos de todas as partidas no Campeonato Paranaense 2017 \u2013 uma queda em compara\u00e7\u00e3o a 2016 em que os clubes receberam R$ 2,2 milh\u00f5es. Sem a Globo, os dois principais clubes do Paran\u00e1 se uniram e ofereceram o cl\u00e1ssico ao YouTube e Facebook. Decis\u00e3o que incomodou, e muito, a Federa\u00e7\u00e3o Paranaense e a emissora. A entidade vetou a transmiss\u00e3o do jogo nas redes e a partida, que seria disputada num domingo (dia 19\/2) \u00e0s 16h, foi transferida para 20h de Quarta-Feira de Cinzas (01\/3).<\/p>\n<p>Mesmo em uma data ruim para jogos de futebol, aquele Atletiba virou um s\u00edmbolo de\u00a0<a href=\"http:\/\/chuteirafc.cartacapital.com.br\/reportagem-clubes-indicam-que-ha-vida-sem-globo-no-futebol-brasileiro\/\">resist\u00eancia dos clubes \u00e0 Globo.<\/a>Os n\u00fameros da transmiss\u00e3o divulgados pelas duas redes sociais foram avaliados como um sucesso pelas duas agremia\u00e7\u00f5es e analistas de mercado eletr\u00f4nico. No YouTube, o Atl\u00e9tico teve 455 mil vizualiza\u00e7\u00f5es e o Coritiba, 224 mil. No Facebook, 1,2 milh\u00e3o ao Furac\u00e3o, e 773 mil ao Coxa.<\/p>\n<p>Os dois clubes celebraram ainda a chegada de mais de 40 mil novos assinantes em seus canais de YouTube, com a transmiss\u00e3o do Atletiba. \u00c9 em cima desses n\u00fameros que os dirigentes das agremia\u00e7\u00f5es trabalham para buscar novas receitas. A conta que fazem \u00e9 simples: quanto mais assinantes, mais atraentes ficam seus canais nas redes e aos olhos dos anunciantes. \u00c9 como se fosse semear agora para colher frutos num futuro pr\u00f3ximo.<\/p>\n<p>Por enquanto, essa equa\u00e7\u00e3o aponta um preju\u00edzo aos clubes. Por isso, o Atl\u00e9tico pensou em cobrar R$ 10 para quem quisesse se registrar no YouTube para acompanhar o cl\u00e1ssico neste domingo. A ideia n\u00e3o vingou. O Facebook tamb\u00e9m teria feito uma proposta de exclusividade aos dois clubes para mostrar o cl\u00e1ssico apenas na sua rede. Como os clubes tiveram uma receita de apenas R$ 25 mil do Face no jogo disputado na Quarta-feira de Cinza (em mar\u00e7o), n\u00e3o aceitaram a proposta de exclusividade agora.<\/p>\n<p>Ao torcedor a \u201cgratuidade\u201d para acompanhar o Atletiba na Internet custa o pre\u00e7o m\u00e9dio de um ingresso. C\u00e1lculos de analistas indicam que os 90 minutos de um jogo consomem cerca de 1,5 Giga nos smartphones. Valores praticados pelas operadoras de celular mostram que esse consumo custa em m\u00e9dia de R$ 45 a R$ 50, dependendo da operadora que o usu\u00e1rio contrata no Paran\u00e1, segundo informou a\u00a0<em>Gazeta do Povo<\/em>. Esse dinheiro vai para o caixa das operadores e n\u00e3o chega um centavo aos clubes.<\/p>\n<p><a href=\"http:\/\/chuteirafc.cartacapital.com.br\">(leia mais de futebol no CHUTEIRA FC)<\/a><\/p>\n<p><em><strong>Veja o ranking digital dos clubes brasileiros no m\u00eas de abril, conforme dados levantados pelo Ibope\/Repucom:<\/strong><\/em><\/p>\n<p><span class=\"alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7882     lazyloaded\" src=\"https:\/\/i0.wp.com\/cdn01.chuteirafc.cartacapital.com.br\/wp-content\/uploads\/2017\/04\/26192221\/unnamed-785x1024.jpg?resize=669%2C873\" alt=\"\" width=\"669\" height=\"873\" \/><\/span><\/p>\n<p><em><strong>Veja compara\u00e7\u00e3o de receitas de Atl\u00e9tico-PR e Coritiba no infogr\u00e1fico do jornal Gazeta do Povo, de Curitiba:<\/strong><\/em><\/p>\n<p><span class=\"alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8014     lazyloaded\" src=\"https:\/\/i0.wp.com\/cdn01.chuteirafc.cartacapital.com.br\/wp-content\/uploads\/2017\/04\/29122802\/Captura-de-Tela-2017-04-29-%C3%A0s-11.09.16.png?resize=669%2C787\" alt=\"\" width=\"669\" height=\"787\" \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A resist\u00eancia de Atl\u00e9tico-PR e Coritiba contra a TV Globo \u00e9 um sucesso nas redes sociais e, em [&hellip;]<\/p>\n","protected":false},"author":102107496,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[53870],"tags":[14210978,4279406,503468282,81819,789560560,593539,6567],"class_list":["post-35718","post","type-post","status-publish","format-standard","hentry","category-futebol","tag-atletico-pr-x-coritiba","tag-atletiba","tag-campeonato-paranaense-2017","tag-facebook","tag-futebol","tag-tv-globo","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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Jornalista respons\u00e1vel do \"Pr\u00f3speri News\" (blogdoprosperi.com).","sameAs":["http:\/\/blogdoprosperi.com","Luiz Pr\u00f3speri","@luiz_prosperi","https:\/\/x.com\/Luizprosperi","@prosperinacopa","luiz.prosperi@icloud.com"],"url":"https:\/\/blogdoprosperi.com\/?author=102107496"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7jvdk-9i6","jetpack-related-posts":[{"id":35063,"url":"https:\/\/blogdoprosperi.com\/?p=35063","url_meta":{"origin":35718,"position":0},"title":"Clubes brasileiros descobrem as redes sociais e amea\u00e7am a Globo na transmiss\u00e3o dos jogos","author":"Luiz Ant\u00f4nio Pr\u00f3speri","date":"20 de fevereiro de 2017","format":false,"excerpt":"A n\u00e3o realiza\u00e7\u00e3o do cl\u00e1ssico Atl\u00e9tico-PR x Coritiba, o Atletiba deste domingo (19\/2), escancara a insatisfa\u00e7\u00e3o de parte de clubes brasileiros com a venda de direitos de transmiss\u00e3o dos jogos. 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Uma semana depois da pris\u00e3o de Sandro Rosell, ex-presidente da Barcelona, e das den\u00fancias da Justi\u00e7a da Espanha a respeito de lavagem de dinheiro em jogos da Sele\u00e7\u00e3o, a confedera\u00e7\u00e3o anuncia uma novidade na transmiss\u00e3o dos amistosos contra Argentina e\u2026","rel":"","context":"Em &quot;Copa do Mundo 2018&quot;","block_context":{"text":"Copa do Mundo 2018","link":"https:\/\/blogdoprosperi.com\/?cat=43723753"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogdoprosperi.com\/wp-content\/uploads\/2017\/05\/651352-970x600-1.jpeg?fit=800%2C445&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogdoprosperi.com\/wp-content\/uploads\/2017\/05\/651352-970x600-1.jpeg?fit=800%2C445&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogdoprosperi.com\/wp-content\/uploads\/2017\/05\/651352-970x600-1.jpeg?fit=800%2C445&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogdoprosperi.com\/wp-content\/uploads\/2017\/05\/651352-970x600-1.jpeg?fit=800%2C445&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7713,"url":"https:\/\/blogdoprosperi.com\/?p=7713","url_meta":{"origin":35718,"position":2},"title":"Em quatro rodadas, treinadores ainda n\u00e3o ca\u00edram neste Brasileir\u00e3o","author":"Luiz Ant\u00f4nio Pr\u00f3speri","date":"31 de maio de 2016","format":false,"excerpt":"Incr\u00edvel, chegamos na quinta rodada do Campeonato Brasileiro 2016 sem nenhuma demiss\u00e3o de treinadores. Quadro at\u00edpico se compararmos ao que aconteceu no Brasileir\u00e3o 2015. Naquela temporada, registramos mais de uma queda por rodada nas cinco primeiras. 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Come\u00e7a com o Corinthians no Paulista, passa pela fa\u00e7anha do pequeno Novo Hamburgo no Ga\u00facho e chega na Chapecoense no Catarinense. Cada um com uma hist\u00f3ria diferente, mas conquistas de muito simbolismo. 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Nos bastidores das negocia\u00e7\u00f5es, se estima que os clubes poderiam faturar bem mais. 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