{"id":47827,"date":"2025-02-04T20:02:44","date_gmt":"2025-02-04T23:02:44","guid":{"rendered":"https:\/\/blogdoprosperi.com\/?p=47827"},"modified":"2025-02-05T11:05:14","modified_gmt":"2025-02-05T14:05:14","slug":"como-os-direitos-de-transmissao-afetarao-os-clubes-no-brasileirao-2025","status":"publish","type":"post","link":"https:\/\/blogdoprosperi.com\/?p=47827","title":{"rendered":"Como os Direitos de Transmiss\u00e3o Afetar\u00e3o os Clubes no Brasileir\u00e3o 2025"},"content":{"rendered":"<em>Luiz Ant\u00f4nio Pr\u00f3speri \u2013 4 fevereiro (19h29) \u2013<\/em>\n\nBrasileir\u00e3o 2025 vai render R$ 2,8 bilh\u00f5es aos 20 clubes da S\u00e9rie A com a venda dos direitos de transmiss\u00e3o do campeonato. Nos bastidores das negocia\u00e7\u00f5es, se estima que os clubes poderiam faturar bem mais. Era quest\u00e3o de se unirem e oferecer o produto (jogos) a um mercado mais robusto de canais de TV e plataformas (streaming e bets) interessadas em transmitir o Brasileir\u00e3o \u2013 sem levar em conta o fator Neymar, contratado pelo Santos semana passada.\n\nDivididos em duas frentes \u2013 Liga Forte Uni\u00e3o (LFU) e Liga Brasileira (Libra) \u2013, remaram em dire\u00e7\u00e3o oposta e lamentam agora o leite derramado. A LFU vendeu por R$ 1,7 bilh\u00e3o a transmiss\u00e3o de jogos de seus 11 clubes associados. E a Libra fechou em R$ 1,1 bilh\u00e3o as partidas de seus nove clubes, contrato assinado em mar\u00e7o de 2024.\n\nNa conta dos dirigentes, se poderia alcan\u00e7ar um valor superior aos R$ 2,8 bilh\u00f5es (R$ 1,7 bi da LFU + R$ 1,1 bi da Libra). Acordo at\u00e9 2024 era de R$ 2,1 bilh\u00f5es.\n\nA hist\u00f3ria come\u00e7a l\u00e1 atr\u00e1s, em 2022, quando o presidente da CBF, Ednaldo Rodrigues, passa aos clubes o direito de negociar a transmiss\u00e3o do Brasileir\u00e3o a partir da temporada 2025. E, mais importante, a possibilidade de criarem uma liga independente para assumir organiza\u00e7\u00e3o e comercializa\u00e7\u00e3o do campeonato. Em troca, Ednaldo receberia dos clubes os votos para se eleger presidente no mandato at\u00e9 2026. Dito e feito. Com maioria dos votos dos clubes e das federa\u00e7\u00f5es, Ednaldo se elege presidente da CBF.\n\nE os clubes?\n\nEstavam livres para criar a t\u00e3o sonhada liga independente. N\u00e3o funcionou. Por discord\u00e2ncia na distribui\u00e7\u00e3o do dinheiro da venda futura de direitos de transmiss\u00e3o do Brasileir\u00e3o S\u00e9rie A, os clubes se dividiram em duas frentes criando duas Ligas \u2013 LFU, com 11 clubes, e a Libra, com nove. Era cada uma por si na busca da grana.\n\nA Libra fecha com a Globo (+ SporTV e Premiere). Vende por R$ 1,1 bilh\u00e3o pacote de jogos de seus nove clubes da S\u00e9rie A \u2013 <strong>Atl\u00e9tico-MG, Bahia, Bragantino, Flamengo, Gr\u00eamio, Palmeiras, Santos, S\u00e3o Paulo e Vit\u00f3ria<\/strong>. Contrato assinado em mar\u00e7o de 2024\n\nA LFU demora mais um pouco e negocia com Globo (+ SporTV e Premiere), Record, Caz\u00e9TV (YouTube) e Amazon Prime (streaming). Vende por R$ 1,7 bilh\u00e3o os jogos de seus 11 clubes filiados na S\u00e9rie A \u2013 <strong>Botafogo, Cear\u00e1, Corinthians, Cruzeiro, Fluminense, Fortaleza, Internacional, Juventude, Mirassol, Sport e Vasco.<\/strong>\n\nContratos assinados, os clubes percebem que n\u00e3o tem muito sentido se dividirem em duas ligas. E j\u00e1 conversam por uma uni\u00e3o da LFU e Libra. Tem grana a mais na pra\u00e7a \u2013 bets e plataformas de streaming \u2013 para se buscar.\n\n<hr \/>\n\n<em><strong>Como fica a distribui\u00e7\u00e3o do dinheiro no Brasileir\u00e3o 2025?<\/strong><\/em>\n\n<figure id=\"attachment_47858\" aria-describedby=\"caption-attachment-47858\" style=\"width: 616px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"47858\" data-permalink=\"https:\/\/blogdoprosperi.com\/?attachment_id=47858\" data-orig-file=\"https:\/\/i0.wp.com\/blogdoprosperi.com\/wp-content\/uploads\/2025\/02\/captura-de-tela-2025-02-05-as-10.49.06.png?fit=790%2C1314&amp;ssl=1\" data-orig-size=\"790,1314\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Distribui\u00e7\u00e3o do dinheiro Brasileir\u00e3o 2025\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;fonte: site globoesporte&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/blogdoprosperi.com\/wp-content\/uploads\/2025\/02\/captura-de-tela-2025-02-05-as-10.49.06.png?fit=616%2C1024&amp;ssl=1\" class=\"size-large wp-image-47858\" src=\"https:\/\/i0.wp.com\/blogdoprosperi.com\/wp-content\/uploads\/2025\/02\/captura-de-tela-2025-02-05-as-10.49.06.png?resize=616%2C1024&#038;ssl=1\" alt=\"\" width=\"616\" height=\"1024\" \/><figcaption id=\"caption-attachment-47858\" class=\"wp-caption-text\"><strong><em>fonte: <span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"https:\/\/ge.globo.com\/negocios-do-esporte\/noticia\/2025\/02\/05\/disputa-entre-libra-e-lfu-termina-com-valores-proximos-entenda-quanto-blocos-vao-faturar-com-tv.ghtml\">site globoesporte<\/a><\/span><\/em><\/strong><\/figcaption><\/figure>\n\n<hr \/>\n\n<strong>LFU \u2013 R$ 1,7 bilh\u00e3o por ano (de 2025 a 2029)<\/strong>\n\n<strong> 45% para todos os 11 clubes, 30% por desempenho e 25% por audi\u00eancia<\/strong>\n\n<strong>LiBRA \u2013 R$ 1,1 bilh\u00e3o por ano (de 2025 a 2029)<\/strong>\n\n<strong>40% para todos, 30% por desempenho e 30% por audi\u00eancia<\/strong>.\n\n<hr \/>\n\n<strong>Total de jogos: 380<\/strong>\n\nGlobo \u2013 1 jogo \u00e0s 16h no domingo + 1 jogo \u00e0s 21h30 nas quartas-feiras.\n\nRecord \u2013 1 jogo \u00e0s 18h30 no domingo + 1 jogo \u00e0s 19h30 nas quartas-feiras.\n\n<hr \/>\n\n<strong>Distribui\u00e7\u00e3o dos 10 jogos de cada rodada<\/strong>\n\n1 jogo \u2013 Record + Caz\u00e9TV + Premiere\n\n1 jogo \u2013 Amazon Prime\n\n8 jogos\u2013 \u00a0Globo (TV Globo, SporTV e Premiere).\n\n<hr \/>\n\n<!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>Luiz Ant\u00f4nio Pr\u00f3speri \u2013 4 fevereiro (19h29) \u2013 Brasileir\u00e3o 2025 vai render R$ 2,8 bilh\u00f5es aos 20 clubes [&hellip;]<\/p>\n","protected":false},"author":102107496,"featured_media":45420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[53870,20384],"tags":[789560584,789560569,5519972,789560560,777949346,85786566,766645125,789560573],"class_list":["post-47827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futebol","category-informacao","tag-brasileirao-2025","tag-cbf","tag-direitos-de-tv","tag-futebol","tag-lfu-libra","tag-liga-brasileira-de-clubes","tag-liga-forte-uniao","tag-luiz-antonio-prosperi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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