{"id":61545,"date":"2026-07-31T16:59:08","date_gmt":"2026-07-31T19:59:08","guid":{"rendered":"https:\/\/blogdoprosperi.com\/?p=61545"},"modified":"2026-07-31T17:44:37","modified_gmt":"2026-07-31T20:44:37","slug":"copa-do-mundo-a-venda-episodio-4-por-dentro-da-aposta-de-joshua-kushner-na-fifa","status":"publish","type":"post","link":"https:\/\/blogdoprosperi.com\/?p=61545","title":{"rendered":"Copa do Mundo \u00e0 venda (epis\u00f3dio 4): Por dentro da aposta de Joshua Kushner na FIFA"},"content":{"rendered":"<p><strong><em>Ramifica\u00e7\u00f5es da Fam\u00edlia Kushner, Trump e Infantino na trama para privatizar a Copa do Mundo. Acompanhe o #epis\u00f3dio4:<\/em><\/strong><\/p>\n<p><em>Por Sophia Cai e Ben Johansen, da ag\u00eancia Politico (Berlim\/Nova York), reportagem publicada dia 28 julho 2026<\/em><\/p>\n<p>A Thrive Capital de Josh Kushner\u00a0acredita ter encontrado uma oportunidade de investimento improv\u00e1vel no futebol mundial \u2014 e tem grandes planos para como aplicar os at\u00e9 US$ 4,2 bilh\u00f5es que se comprometeu a arrecadar para a FIFA, \u00f3rg\u00e3o que rege o futebol mundial.<\/p>\n<p><span dir=\"auto\">Hoje cedo,\u00a0<\/span><span dir=\"auto\">a FIFA anunciou<\/span><span dir=\"auto\">\u00a0que pretende separar suas opera\u00e7\u00f5es comerciais de sua entidade reguladora \u2014 um modelo inspirado em parte pela F\u00f3rmula 1. A empresa de Kushner, que aposta que os eventos esportivos ao vivo ser\u00e3o ainda mais concorridos em um mundo impulsionado pela intelig\u00eancia artificial, planeja alavancar seu investimento atraindo investidores institucionais de longo prazo do mundo todo, segundo uma fonte com conhecimento direto da estrat\u00e9gia da empresa.<\/span><\/p>\n<p><span dir=\"auto\">\u201cA nossa pr\u00f3xima fase de crescimento precisa de uma estrutura constru\u00edda especificamente para ela, onde o lado comercial do jogo funcione como um neg\u00f3cio focado e dedicado, com o seu valor partilhado de forma mais ampla e eficaz em todo o mundo\u201d, afirmou o presidente da FIFA,\u00a0<\/span><b><span dir=\"auto\">Gianni Infantino,<\/span><\/b><span dir=\"auto\">\u00a0em comunicado.<\/span><\/p>\n<p><span dir=\"auto\">Kushner, irm\u00e3o do\u00a0genro do presidente\u00a0<\/span><b><span dir=\"auto\">Donald Trump ,\u00a0<\/span><\/b><b><span dir=\"auto\">Jared Kushner<\/span><\/b><span dir=\"auto\">\u00a0, est\u00e1 investindo por meio da Thrive Eternal, o ve\u00edculo de investimento de longo prazo da empresa. A Thrive Eternal concordou em apoiar os esfor\u00e7os da FIFA para encontrar investidores, que devem ser administrados pelo JP Morgan.<\/span><\/p>\n<p><span dir=\"auto\">A Thrive busca construir uma base de investidores globalmente diversificada, contando com fundos soberanos, al\u00e9m de outras institui\u00e7\u00f5es de primeira linha da Europa, \u00c1sia e Am\u00e9rica Latina. A empresa de investimentos de Jared Kushner, a Affinity Partners, j\u00e1 atraiu a aten\u00e7\u00e3o do Congresso americano por captar bilh\u00f5es de d\u00f3lares de fundos soberanos estrangeiros, incluindo aqueles controlados pela Ar\u00e1bia Saudita, Emirados \u00c1rabes Unidos e Catar. Os irm\u00e3os Kushner administram neg\u00f3cios separados.<\/span><\/p>\n<p><span dir=\"auto\">Mas antes que isso aconte\u00e7a, as 211 federa\u00e7\u00f5es-membro da FIFA \u2014 uma para cada pa\u00eds ou territ\u00f3rio participante \u2014 precisam votar na proposta. Ela j\u00e1 gerou forte rea\u00e7\u00e3o negativa, inclusive da UEFA, que representa as 55 na\u00e7\u00f5es-membro na Europa.<\/span><\/p>\n<p><span dir=\"auto\">\u201cA ess\u00eancia e a governan\u00e7a do futebol n\u00e3o s\u00e3o ativos para serem negociados \u2014 especialmente sem nenhuma transpar\u00eancia sobre quem lucra financeiramente. Nenhum de n\u00f3s \u00e9 dono do futebol. N\u00e3o cabe \u00e0 FIFA vend\u00ea-lo\u201d, disse a UEFA em um comunicado hoje.<\/span><\/p>\n<p><span dir=\"auto\">A Thrive Eternal recusou-se a comentar.<\/span><\/p>\n<p><span dir=\"auto\">A tese de investimento mais ampla da empresa baseia-se na cren\u00e7a de que a intelig\u00eancia artificial aumentar\u00e1 o valor de experi\u00eancias presenciais escassas. A Thrive Eternal j\u00e1 adquiriu uma participa\u00e7\u00e3o no San Francisco Giants e explorou outros investimentos no setor esportivo, considerando propriedades esportivas globais como ativos duradouros em uma economia cada vez mais impulsionada pela IA.<\/span><\/p>\n<p><span dir=\"auto\">Essa linha de racioc\u00ednio ajudou a moldar as discuss\u00f5es com Infantino, que Josh Kushner conhece h\u00e1 anos, segundo uma pessoa familiarizada com o pensamento da empresa. A proposta consolidaria os direitos de m\u00eddia, patroc\u00ednios, venda de ingressos, servi\u00e7os de hospitalidade, licenciamento e outras opera\u00e7\u00f5es comerciais da FIFA em uma nova subsidi\u00e1ria, a FIFA Forward Enterprise, mantendo intacta a estrutura de governan\u00e7a sem fins lucrativos da FIFA.<\/span><\/p>\n<p><span dir=\"auto\">A FIFA planeja nomear um l\u00edder interino para a FIFA Forward Enterprise, que ser\u00e1 administrada por um conselho diretor.<\/span><\/p>\n<p><span dir=\"auto\">Segundo uma pessoa familiarizada com os planos, Infantino gravou uma mensagem em v\u00eddeo que pretende enviar \u00e0s 211 federa\u00e7\u00f5es-membro da FIFA, apresentando a proposta e defendendo a nova estrutura comercial. A expectativa \u00e9 que as federa\u00e7\u00f5es-membro votem na proposta nas pr\u00f3ximas semanas. A participa\u00e7\u00e3o ser\u00e1 volunt\u00e1ria, cabendo a cada federa\u00e7\u00e3o \u2014 que receber\u00e1 uma participa\u00e7\u00e3o de US$ 20 milh\u00f5es na nova empresa FIFA Forward Enterprise \u2014 decidir se participar\u00e1 ou n\u00e3o da nova subsidi\u00e1ria.<\/span><\/p>\n<hr \/>\n<p><span dir=\"auto\">POLITICO \u00e9 uma subsidi\u00e1ria da Axel Springer SE, uma empresa de m\u00eddia transatl\u00e2ntica de propriedade familiar com sede em Berlim e Nova York. A Axel Springer dedica-se a moldar o futuro do jornalismo no mundo livre, acreditando que uma sociedade livre e informada \u00e9 essencial para a democracia. Os princ\u00edpios orientadores da empresa \u2014 inicialmente articulados como <\/span><a href=\"https:\/\/www.axelspringer.com\/en\/inside\/the-essentials-what-we-have-adapted-and-why\"><span dir=\"auto\">Os Princ\u00edpios Essenciais<\/span><\/a><span dir=\"auto\">\u00a0pelo fundador Axel Springer ap\u00f3s a Segunda Guerra Mundial \u2014 permanecem como um dos pilares da empresa at\u00e9 hoje.\u00a0<\/span><a href=\"https:\/\/www.axelspringer.com\/en\"><span dir=\"auto\">Saiba mais sobre a Axel Springer<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ramifica\u00e7\u00f5es da Fam\u00edlia Kushner, Trump e Infantino na trama para privatizar a Copa do Mundo. Acompanhe o #epis\u00f3dio4: [&hellip;]<\/p>\n","protected":false},"author":102107496,"featured_media":61406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[53870],"tags":[],"class_list":["post-61545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futebol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copa do Mundo \u00e0 venda (epis\u00f3dio 4): Por dentro da aposta de Joshua Kushner na FIFA - PR\u00d3SPERI NEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogdoprosperi.com\/?p=61545\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copa do Mundo \u00e0 venda (epis\u00f3dio 4): Por dentro da aposta de Joshua Kushner na FIFA - PR\u00d3SPERI NEWS\" \/>\n<meta property=\"og:description\" content=\"Ramifica\u00e7\u00f5es da Fam\u00edlia Kushner, Trump e Infantino na trama para privatizar a Copa do Mundo. 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